Produced by Membrain, this white paper shows that despite the hundreds of billions of dollars invested in sales teams, sales effectiveness has been falling throughout that same period, to a current near-record low (as of this writing) to just over 40%. Meanwhile, process adoption is down, CRM adoption is declining, and customer relationships are deteriorating. This white paper is a practical guide for mapping your sales process to get your team back on track.
White Paper: Effective Sales Process Execution
