Three Reasons Salespeople Can’t Reach Decision Makers
Here’s a duh! Salespeople who are easily able to reach decision-makers are infinitely more effective at closing business.
Here’s the data: According to Objective Management Group they are 337% more effective. That’s the good news. The bad news is that only 28% of salespeople are strong at doing it.
This is a massive problem. If we know that more business will be closed, tons more business, but only slightly more than a quarter of salespeople are skilled at reaching decision-makers, it seems to me that there is a pretty big opportunity for impact. If only salespeople would just call on decision-makers!
But Not […]Read more »