A CRM Alone Won’t Fix the Problem
Here’s a question I’m often asked by both business owners and sales team leaders. “What’s the best CRM for our situation?” What most of those asking really want is a magic bullet to make their salespeople do the right activities to generate enough business.
I am not a highly technical person so I cannot cover the ins and outs of all the different products on the market. But no matter what the product, the answer really is: There isn’t one. I have yet to actually find a CRM that MAKES a salesperson do what they are supposed to do.
Here’s a better […]