Fix the 3 Most Common Revenue Killing Excuses

Fix the 3 Most Common Revenue Killing Excuses

The title says it all. Here are 3 common revenue-killing excuses, what makes them detrimental, and how to fix each one.

Excuse #1: “I’m too busy taking care of customers. I am going to skip some of my daily prospecting activities and catch up on them tomorrow (or next week, or next month).”

Common variation: “It’s after 5 pm (in some time zone), so I may as well wrap up this calling for today.”

Common variation #2: “Cold calling doesn’t work.”

Why this is flawed thinking: If a salesperson can get away with it one day, chances are one day will grow […]